Top Channel Live experts say launching a website is just the first part of getting ahead when it comes to online marketing. If you want to really achieve the best results then you will need to promote the site well. Her are a few tips that will help you to achieve your goals.
Firstly, you need to have good on-site SEO. Even down to the META description tag on each page of your site. This is the tag that dictates what some search engines will display if that page appears in the search results, so make the description count. Good descriptions will get clicked on, and that gives you a chance to convert those searchers into customers. Note that if your description is longer than about 150 characters it will ge truncated, so keep it short.
Another important thing is SEO. Find related websites that are not competitors, and link to those websites and get them to link back to you. This will build a good symbiotic relationship where you send each other customers and fuel each other’s businesses.
Great content will help to increase your visibility. Start with writing tutorials, and informative articles and creating infographics that you can share with other people. This will help you to acquire organic links and social media shares and it will help you to promote your website to other people who will hopefully become regular visitors. The more often people see your website, the more likely they are to be interested in becoming customers.
It is important that you are consistent about when you update your website. You cannot afford to let your site sit idle for too long. If you do not update on the same day each week then your visitors will lose faith in the website and they will stop coming back. Pre-post some content and schedule it to go live on specific days so you always have something ready-to-go. Adds Top Channel Live this important tip, which has alywas worked out.
Make a habit of promoting your content in the real world too. Put your URL on your business cards and on your letterhead, so that people know where to find you. Use it in your print marketing and other materials as well.
Perhaps the most important thing is to never stop improving your site. Post regularly, and keep an eye on your metrics. Watch what your competitors are doing and copy their most successful ideas, but improve on them to make them your own. This is how you will truly get results – by testing, improving and re-testing over and over again as you build your brand.
Get in the habit of using informative brand-building content that adds value for your users beyond just selling. We live in a world where people have marketing fatigue, and “just promoting” will not serve you well. Impress your audience, and they will keep coming back, but make them feel like walking wallets and they will abandon you very quickly.
Internet marketing is a never-ending effort. You need to invest in growing your audience and helping your customers to feel more comfortable with your brand, and you can never stop working on it. If you want to get ahead, consistency is just as important as frequency, and targeting the right users is vital for long term success.